Winnie Tran

IHM Business School

Digital Marketing Specialist

2021 — 2023

IHM Business School offers advanced educational programmes where they blend practice, theory and digital learning elements to make the education as relevant and effective as possible for working professionals.

Halmstad University

Bachelor of Science in Business and Economics with a major in marketing

2020 — 2022

Halmstad University offers a Bachelor of Economics with a specialization in marketing.

Sven Eriksonsgymnasiet

Entrepreneurship program

2016 — 2019

The purpose of the entrepreneurship program was not only to provide education of high quality for ambitious students, but also to expand their general knowledge. Cultural trips to Stockholm, Copenhagen, Italy and USA was included.

Santa Rosa Junior Collage

Student exchange

2019

Conducted English-language studies in the United States, including the courses Business English, Political Science, Physical Education and Marketing.

Curamando, Gothenburg

Performance Marketing Intern

2023 — Ongoing

• Learning the Curamando way of consultancy by joining internal training and receiving personalized guidance from my coach to develop skills and methodologies in sharp business cases.
• Responsible managing a Google Ads account with a 500 000 SEK monthly budget and allocate it according to client initiatives. Work with feed management systems and Performance Max campaigns.
• Through lectures, case studies and practical exercises I have gained knowledge in the focus areas SEM and paid social.

Bjäre Chips, Remote

Digital Marketing Consultant

2022 — Ongoing

• Project to develop, evaluate and prioritize digital growth initiatives to boost online growth and revenue. The digital transformation included content creation, visual profile, PR, influencer marketing, paid social and social media. From suggested initiatives, the activation resulted in 31% increased sales and enabled cross-channel synergies.

Prime Weber Shandwick, Stockholm

Marketing PR Intern

2022

• Prime is a global leader in strategic communications under the Weber Shandwick network present in 81 countries. The PR agency creates concepts, campaigns and projects with global reach that achieve tangible business and operational results for clients. Prime is an award-winning company that has built an international reputation for its innovative and creative campaigns. I spent 10 weeks in the Stockholm office under the Corporate team and gained insights on solid strategy work.

Just Arrived, Stockholm

Digital Marketing Specialist

2021 — 2022

• Produced a Podcast “sensommar” together with Forsman and Bodenfors that gave a voice to people who otherwise don’t get to be heard.
• Hosted an event “Vi är här nu” together with PS Ocassion where 500 candidates got to meet employers from different industries with the aim of getting a job.
• Planned, published and optimized paid social campaigns for our different events.
• Created a content plan for social media and run all the channels. Instagram, Facebook and LinkedIn.
• Built the website from design to content and integrated it with CRM systems and digital analysis tools.

Eurekha, Halmstad University

Vice President

2020 — 2021

• Accomplish events and projects that benefit our +1000 members
• Arrange the local Swedish Championship in economics
• Organize a networking event for 19 economic associations around Sweden
• Gained skills: Board work, social skills, leadership, event planning

Albreks Guld, Borås and Halmstad

Sales Advisor

2019 — 2021

• Deliver service in trust, product knowledge and customer satisfaction
• Manage customer relations and increase sales
• Operate the store over the summer
• Gained skills: structured, sales, social skills, customer service

Freelance, Borås

Photographer

2019 — 2021

• Started my own business as a photographer
• Attended a photography course to master portraits and group photos
• Took care of all the finances myself from start-up to invoicing and financial statements
• Gained skills: independency, invoicing, photography, run a business

Brainforest, Borås

Internship though the Entrepreneurship Program

2016 — 2019

• Completed two internships at Brainforest, a strategic communication partner who works with strategy, communication, film/photo and web
• Wrote and presented a business plan on how Brainforest could develop a strategy that enables small businesses with lesser financial resources to hire Brainforests services
• Gained skills: business development, business writing